BIG Small

The opposite of complicated.

We ask.
We answer.

We ask. We answer. Product & Industrial designers based in Belfast, N.Ireland.

Product & Industrial designers based in Belfast, N.Ireland.

STATSports APEX Launch

A paradigm shift in the performance wearable technology industry is on the horizon. The forthcoming unveiling of the new STATSports APEX technology will redefine the way practitioners monitor, analyse, and optimise athlete performance.

Advanced AI and machine learning have become an integral element of this new device which is built to exploit the huge speed of these modern technological developments.

At the forefront of this innovation within the performance industry, STATSports have infused advanced precision and AI capabilities that will power the next generation of sports science practitioners and champion teams across the world.

Read more here

How we think

Ground-breaking product design rarely requires ground-breaking processes.

Mostly it just takes a more intelligent approach. A simpler way forward. One that starts by asking better questions.

An answer to a question no-one thought worth asking, because no-one could foresee a possible answer.

That's our job.

How we do

Better answers start by asking better questions

We ask.
We explore and refine.
We downselect.
We prototype and test.

We answer.
We design in detail.
We prep for production.
We handover.

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