BIG Small

The opposite of complicated.

We ask.
We answer.

We ask. We answer. Product & Industrial designers based in Belfast, N.Ireland.

Product & Industrial designers based in Belfast, N.Ireland.

DLC 2024

An inspirational day on February 1st at the IDI Design Leaders Conference in the Lighthouse Cinema, Dublin.

Great to see so many friends there again this year, and to hear from such a diverse range of industry leaders.

Especially impressive talks from Studio Rejane Dal Bello, Richard Shotton, & Studio Chong amongst others.

A huge thank you to the organising committee, the IDI & Design Skillnet for the efforts & energy to bring it all together.

How we think

Ground-breaking product design rarely requires ground-breaking processes.

Mostly it just takes a more intelligent approach. A simpler way forward. One that starts by asking better questions.

An answer to a question no-one thought worth asking, because no-one could foresee a possible answer.

That's our job.

How we do

Better answers start by asking better questions

We ask.
We explore and refine.
We downselect.
We prototype and test.

We answer.
We design in detail.
We prep for production.
We handover.

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